Company: Zeeto
Project: Zeeto Ad Network – Charts & Reporting
Contribution: Product Design
About: The Zeeto Ad Network has robust reporting features that give advertisers and publishers the ability to evaluate how their campaigns and placements are performing overall, while helping them identify treads and issues in real-time. I worked with the product owners and frontend team to explore and deliver both Highcharts and Looker integrations.
(2018) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: Zeeto
Project: Zeeto Ad Network – Targeting & Bids
Contribution: Product Design
About: The targeting page and bids tab are at the core of Zeeto’s real-time advertising platform. The targeting page outputs segmented targeting configurations to the bids tab allowing advertisers to adjust their bids based on each segment’s performance. For example, if an advertiser discovers they are getting more value for female visitors on mobile devices then females on desktop, the bids tab allows them to increase their bid on that specific segment.
(2017) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: Zeeto
Project: Zeeto Ad Network – Pattern Library
Contribution: Research, Design
About: Building the frontend of an application without a solid plan can lead to disastrous results as any platform begins to scale and transform. We future proofed our application by designing a Pattern Library that utilized Atomic Design Principles to ensure visual updates to the UI could be made as efficiently as possible.
(2016) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: Zeeto
Project: Zeeto Ad Network – Site Map
Contribution: Design
About: I created a site map to examine information architecture, user flow, and navigational concerns. Pages and templates were color coded by status. (Backlog, Next Up, In Progress, Done)
(2017) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: Zeeto
Project: ZRM Flow – External Document
Contribution: Research, Design
About: I designed a flow diagram to visually demonstrate how the existing system functioned. This diagram proved to be invaluable when presenting to new clients and on-boarding new employees.
(2016) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: Zeeto
Project: Zeeto Ad Network – Typeahead Dropdown Component
Contribution: UI Design
(2017) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.
Company: 2Brew Apps
Project: Binge
Contribution: Product Design
About: People love to talk about and share their favorite shows and movies. However, it’s hard to talk about them online without spoiling things for others. Binge is a spoiler-free social network for users to discover, track, chat about, and recommend their favorite shows and movies across all content providers.
(2017) 2Brew Apps is a highly caffeinated San Diego based startup dedicated to creating apps that solve everyday problems.
Company: Eventful
Project: ESP – Eat See Play
Contribution: Product Design
About: After CBS Local acquired Eventful there was a push to integrate CBS Local features with Eventful product offerings. CBS Local began to produce a weekly show called ESP that featured a hosted video program showcasing popular Eventful concerts, restaurants, and attractions in 6 cities per week.
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Eventful
Project: My Eventful
Contribution: Product Design
About: In an effort to increase time on site, return visits, and ad inventory we added a new social feature called My Eventful. Features include an activity feed, alert feed, and social calendar that allow users to discover what events, performers, restaurants, and movies their friends are interested in.
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Eventful
Project: Profile & Settings
Contribution: Product Design
Problem: With more than half of Eventful’s traffic on mobile, we needed to enhance our Profile & Settings features. Having two separate code bases for desktop and mobile was not ideal and a waste of engineering resources. We redesigned Profile & Settings templates to be responsive, which simplified our code base and gave us the opportunity to add some exciting new features. We updated find friend functionality and added a low-friction profile builder that allows users to add their favorite performers, sport teams, venues, and movie theaters.
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Eventful
Project: Homepage Concept
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Schwartz Advisors
Project: Corporate Website Redesign
Contribution: Responsive Design
About: I’ve worked with Schwartz Advisors as a consultant since 2006. As their business expanded and general user behaviors moved increasingly over to mobile, I recommended that it was time to redesign their corporate website to be responsive. We also took this opportunity to reevaluate their content strategy and brand positioning, to ensure that they were correctly positioned for their target audience.
(2014) Schwartz Advisors is a team of automotive aftermarket consultants who specialize in buy side advisory, sell side representation, and growth strategy.
Company: Eventful
Project: Registration Flow
Contribution: Responsive Design
About: Although we had previously optimized the conversion rate of our sign-up flow, we were still dealing with technical debt issues associated to having separate code bases for desktop and mobile. I worked with the product owners, frontend team, and various stakeholders to design, test, and implement a responsive user flow that would seamlessly integrate with both our responsive and non-responsive experiences.
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Eventful
Project: Brand Guidelines
Contribution: Art Direction
About: As we developed more strategic partnerships, it became increasingly difficult to enforce design standards for the Eventful brand. We created Brand Guidelines that were used internally and externally to enforce creative standards.
(2015) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
Company: Eventful
Project: MVP of the Week – CBS Local Sports Sweepstake
Contribution: Responsive Design
About: In an effort to increase user acquisition, CBS Local ran a sweepstake to earn $150 gift card to the CBS Local Fanshop. In order to complete a sweepstake entry, users were asked to vote for their “MVP of the Week” and complete registration. Ads for the campaign were placed on all CBS Local properties driving traffic to Eventful’s registration form.
(2015) CBS Local Digital Media brings visitors a truly “local” experience offering websites and mobile applications in 25 markets include the latest news, traffic, weather, and sports headlines.
Company: Eventful
Project: EHP 2.0 – Events Hosted Platform
Contribution: Product Design
About: EHP is a white label platform that enabled clients to effortlessly add event, movie, and restaurant data into their products. As responsive design became the new norm, clients such as CBS, NBC, and Cox expected us to upgrade our fixed width platform to seamlessly integrate into thier responsive sites.
(2014) Eventful is a leading digital media company connecting consumers with entertainment, movies and local events.
