Company: Zeeto
Project: Zeeto Ad Network – Targeting & Bids
Contribution: Product Design
About: The targeting page and bids tab are at the core of Zeeto’s real-time advertising platform. The targeting page outputs segmented targeting configurations to the bids tab allowing advertisers to adjust their bids based on each segment’s performance. For example, if an advertiser discovers they are getting more value for female visitors on mobile devices then females on desktop, the bids tab allows them to increase their bid on that specific segment.
(2017) Zeeto is a real-time bidding platform that asks questions and discovers, on-demand, data points about the visitors in its publisher network.